Orignally shared in the Rainforest Pulse in August 2018, the following post discusses the value of Honesty when challening the norm.
The importance of Honesty in the Innovation Process
"If I make deposits into an Emotional Bank Account with you through courtesy, kindness, honesty, and keeping my commitments to you, I build up a reserve. Your trust toward me becomes higher, and I can call upon that trust many times if I need to. I can even make mistakes and that trust level, that emotional reserve, will compensate for it. My communication may not be clear, but you'll get my meaning anyway. You won't make me "an offender for a word." When the trust account is high, communication is easy, instant, and effective." - Stephen Covey
Technology has created a more global, connected world. This has lead to ever shrinking geographical distances, increasing the opportunity for innovation. At the same time, humans have not developed the skills necessary to deal with the vast social distances between communities and cultures. Innovators, though more connected, have a more difficult time building trust and collaborating.
Rainforest focuses on bringing together people who are different, unlike traditional clusters that focus on bringing together people who are similar. This is necessary to bridge these social distances, by encouraging interactions of diverse thoughts and disciplines. This is built upon trust that can only happen when all individuals are open and honest. After all, a business person and an academic might be the perfect fit "on paper", able to bring more value to a partnership than either could accomplish alone, but without honest dialogue, trust, and transparency, neither can achieve these benefits.