Orignally shared in the Rainforest Pulse in September 2018, the following post discusses how innovation requires teamwork to make the dream work.
The importance of Teamwork in the Innovation Process
Innovation is not a brilliant idea; it is a process. A brilliant idea becomes an innovation when it is monetized into a product or system that produces significantly improved results for an end-user or customer. The process of innovation takes an idea from a thought, to a commercialized product.
Many organizations fail at innovation because leaders don't understand that innovation is a multi-step process, and the talents required at each step of the process are very different. For innovation to succeed, it needs to be a team-based process.
In the book The Rainforest: The Secret to Building the Next Silicon Valley, authors Hwang and Horowitt describe innovation as "body contact sport". Like any sport, a team wins or losses based on the actions of the individual members, each specialized for their role, and how well they act together towards a shared outcome. Similarly for innovation, where commercialization of an idea requires individuals from diverse backgrounds and with unique skillsets who together can create something greater than themselves. The researcher cannot succeed without the marketing expert, the sales expert, the human resources experts, nor the customer service experts.